YISSGUARDIANS GIPHY COLLECTION
As part of a campaign to boost the Yongsan International School of Seoul’s (YISS) Instagram presence and make stories more engaging, I created a series of Guardian GIFs. I organized live video shoots featuring the Guardian mascot and utilized a green screen to capture energetic, dynamic movements. These clips were then edited and optimized into engaging, shareable GIFs. In addition to the live-action GIFs, I designed motion graphics to ensure we had a variety of options that resonated with different groups across the school. We also worked to get GIPHY verification, allowing our community to easily use them in their own posts, increasing engagement and school spirit while expanding our reach on social media,
