The promotional video for Yongsan International School of Seoul (YISS) provides prospective families and staff with an authentic look at what makes YISS special. I worked closely with the school leadership and communications team throughout to define key messages and themes which ensured the video captured YISS’s values. I brought this project to life by conducting interviews with teachers, parents, and students to showcase authentic perspectives and filmed on-location footage to highlight the school’s environment. In post-production, I crafted a compelling narrative through editing, pacing, and visual storytelling, balancing emotion and information to engage both prospective families and staff. The final piece reflects YISS’s strong sense of community and its commitment to excellence.